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It’s more than PR
Public relations is about creating relationships Creating a positive perception of your business, service, mission or church in the community provides a critical foundation for all other communication, outreach and evangelistic efforts. This positive perception can make a world of difference when a member or client invites a friend to your next event, or place of business. Instead of hearing someone say, “The Easter service at Grace Church? Who are they?“ or, “ABC Service Station is having a sale on tune-ups!” Who are they?—a church’s or business’ positive reputation may elicit a different response: “You mean Grace Church is having an Easter service? I’ve heard good things about them! “-or, “ABC Service Station, I have heard of them, they do great things for the community!” In addition, public relations is more powerful and influential than advertising alone. Advertising is often perceived as hype or self-promotion, while the results of your public relations efforts are perceived as more genuine and often more truthful. For the complete 7 points to the talk "Its more than PR in this economy" please see my blog on www.48days.net This was presented to the Stuart Rotary Club in September 2009, and well received (garnered a full-page in an October 2009 issue of YourHub.com in print. To schedule this talk for your group (flat $200 + transportation) to your group, please e-mail:
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[Martin County, Florida groups only please]. Remember, if you want to SELL to people, buy an ad; if you want to TELL people, call Thy Word. |
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Written by Administrator
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Friday, 15 May 2009 19:44 |
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From the one article, and idea about giving an award to my longest customer, we had the busiest August ever……… Thank you Jeannie, it works!” – Mike Leach, Stuart Rubber Stamp & Sign Company, client Mission: I believe that public relations can be “the conscience” of any company, mission, organization or Church. Moreover, I am committed to being a vigilant, fair minded and forward-looking communications and public relations firm with a constructive Christian, and responsive presence in the marketplace, and mission field. Coming Soon! Let us create a custom package for you. Tell us where you want to go, and the non-profit organization(s) that you support. Prices vary. Group rates are available. Scope of services available: Establishment or revision of mission statement/company vision. Establishment of non-profit affiliation, Web site creation & content edits logo/slogan /ad creation, mass e-mail & newsletter content creation, Press Releases & professional photography. Business calendars and local print media calendar submissions. Letterhead, memo & business communications, and event coordination…all much more efficient and less expensive than you would think! E-mail us for more information!
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THY WORD PUBLIC RELATIONS
www.ThyWordPublicRelations.com
Jeannie M. Ferrara
Palm City, FL 34990 772-287-7566
Office hours are 10a - 4p M-F
(evenings/weekends by appointment only - additional hourly fee applies)
Deadlines for monthly publications: noon the 15th of the month, no exceptions.
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"And He said unto me, Write: for these words are true and faithful" Revelation 21:5 WHAT CAN THY WORD DO FOR YOUR NON-PROFIT? Thy Word Public Relations has been providing publicity, advertising, marketing and image consulting on the Treasure Coast since 2002. The owner currently sits on the planning boards for several public school, music and non-profit programs and events such as; the Leukemia & Lymphoma Light the Night Wine Tasting and Golf Tournament, the Swashbuckler Ball, Martin County and Hidden Oaks Middle music departments, the Women’s Club of Stuart, the Christian Women’s Club and Christian Business Fellowship of Martin County as well as the Martin County Chapter of the NAACP, and others. I work with local business owners, and non-profits that have found they are in need of cutting their advertising budgets while increasing their promotion efforts in a cost-effective manner. Small company + lots of contacts + even more experience = less cost to you. The average press release or retainer can be under $300 for commercial projects, and $100 for a single event or fundraiser press release (much less than buying that ad space)! I currently am a contributing writer to Out2martincounty.com online newspaper, and work with local online, and print media such as; Scripps, (including Luminaries), TC Palm Online, YourHub.com – on-line [24 different online issues], YourHub.com – print {5 different issues}, Palm Beach Post (including Notables), PB Pulse.com, Hometown News (over 28,100 homes), Home Times Family Newspapers (4,000 homes), the Chambers of Commerce, both Palm City and Stuart/Martin County, YourNews.com, The Arts Council of Martin County, all 94 local Christian Church monthly newsletters, SeaBreeze Publications [ie., Palm City Spotlight, Martin Downs Bulletin, Stuart Exposure and others, reaching over 21,100 homes monthly], local Radio Station Submissions (including WCNO, WPSL, WQCS, WayFM and others), Stuart Magazine, Indian River Magazine, and Treasure Coast/Parenting Magazines, as well as the local television stations and their prospective Websites. In essence can create thousands of dollars worth of space dedicated to your company! Our Keys to Success:
· Attention to detail. · Thinking outside the box. · Inspired ideas. · “Higher Standard” Service. · Professionalism. · Results.
COMPANY SUMMARY Thy Word Public Relations is a consultancy firm that specializes in working with individuals, Churches, programs, organizations and companies that are typically perceived by the public as unknown for their contributions to the betterment of the residents of the community.Thy Word Public Relations is a partnership of two industry PR veterans, The Orange Snowman (Website Creation & Management) and Out2martincounty.com (Photography & news), as well as graphic designers. Here’s a quasi-secret in the advertising world that you might find interesting. It’s been proven that editorial-style advertisements get 500% more readership than normal, blatant ads. Note that it’s “editorial-style,” meaning: An ad doesn’t even have to have actual article worthy content in it to massively out pull other ads. All it has to do is look like an article. Why? Simply because in a magazine or newspaper that is awash with loud blaring ads saying “Give me your money!” the one that even gives the appearance of a regular old article sticks out like a sore thumb. People don’t read magazines, newspapers, or blogs for the ads. They read them for information. Thy Word Public Relations will provide PR services to local, as well as regional firms, which are in need of immediate reactionary help, as well as long-term management. If you have found like so many others that advertising alone does not work in this economy. Remember, if you want to SELL to people, buy an ad; if you want to TELL people, call Thy Word. Please note that I can also address all of your business communication needs, scope of services can include (at hourly, or retainer rates): Establishment or revision of mission statement/company vision. Establishment of non-profit affiliation, Web site content creation & content edits logo/slogan /ad creation, mass e-mail & newsletter content creation, Press Releases & professional photography. Business calendars and local print media calendar submissions. Letterhead, memo & business communications, and event coordination…all much more efficient and less expensive than you would think! p.s. Please review the following events or programs. And see photos and details about past and present clients, please visit: |
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Last Updated on Saturday, 31 October 2009 12:45 |
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